Wild by Nature

New Brunswick is a small, sparsely populated province on Canada’s east coast. Our terroir is pristine and rugged, spanning rolling farmland with some of the most fertile soil in North America; vast forests, fields and moors; and abundant lakes and rivers. All this, combined with our extreme climate of cold, snowy winters and short, warm summers, results in crops of
exceptional flavour and quality.

Our unique micro-climates produce the unique tastes and appealing appearances of our crops. For instance, cool nights bring out the sugars that make our Honeycrisps deliciously sweet and beautifully red. And our harsh winters, temperate summers and fertile soils result in top-quality potatoes.

Safety You Can Trust. Quality You Can Taste.

New Brunswick’s agrifoods come with a side order of peace of mind. Our close-knit culture values trust and connection to our neighbours, communities, and environment, fostering a strong sense of stewardship. We follow the most rigorous regulations for food safety and environmental, financial, and social sustainability.

• Our food businesses comply with all federal and provincial food safety laws and local municipal legislation.
• Our potato growers use only seed certified by a government-backed national program that’s among the most comprehensive and stringent in the world.
• Our dedicated potato scientists are part of a network of researchers working in state-of-the-art research facilities across Canada to strengthen our industry’s leadership position.
• Public and private breeding programs are developing new crop varieties with improved disease resistance and reduced input requirements.
• Generations of growers use the latest technologies and varieties to produce top-quality, high-yielding crops.

An Abundance of Choice

Whether you’re looking for a high-volume, year-round supply of frozen products, top-quality fresh fruits and vegetables, or a unique ingredient for your menu, there’s a New Brunswick producer for you. Along with large-scale processors for potatoes, maple syrup, blueberries and cranberries, we’re home to a range of smaller artisanal producers and special product offerings, including:

• Unique Crops: Haskap and sea buckthorn are two delicious and highly nutritious berries that thrive in New Brunswick. Along with frozen fruit, they are available in tasty sauces, juices and other products.
• Traditional Ingredients: New Brunswick has a long history of producing top-quality staples of the traditional Canadian pantry, including molasses, tea and spices. As home to the inventor of the chocolate bar, we have a sweet tooth, too.
• Contemporary Products: More recently, our processors have expanded our offerings to include international products such as pita bread, samosas and kombucha.