Innovation: It’s In Our Nature

In New Brunswick, the ocean is our backyard, and we are never far from the forest or field. Farming, fishing, and food production have deep roots in our province, where making a living from nature’s bounty has been a way of life for generations. Centuries of growing and processing experience combined with cutting-edge technology and science have given our rural, coastal and Indigenous communities exceptional expertise and produced world-first innovations.

• A pioneer in the shellfish industry, New Brunswick oyster cultivators transformed traditional growing techniques into globally adopted technologies and practices.
• New Brunswick is home to the world’s largest producer of frozen potato products and to Florenceville-Bristol, a small farming community that’s the world’s French fry capital.
• New Brunswick paved the way for high-pressure processing (HPP) in the lobster industry. This no-heat process preserves its flavour, texture and nutrition. State-of-the-art handling and packing ensure a year-round supply with a long shelf life.
• The birthplace of North America’s salmon aquaculture industry. Our specialists and research partners in government, the private sector and academia have a vast knowledge base that’s continually advancing the field.